Agency Profile: Uniform
Liverpool-based agency Uniform turns ten this year. Here, The Drum profiles a selection of the creative company's work.
Liverpool-based Uniform is a creative ideas company. This year, Uniform is 10.
Over the years, it has built up a packed portfolio which outlines the twists and turns of our journey. Here is just a selection of some of that work.
The Gallery (left) profiles a selection of the agency's work.
Ceri Hand Gallery
The Ceri Hand Gallery on Cotton Street, Liverpool, swung its doors open
in early July. It is the UK's largest, independent commercial gallery
for contemporary art outside of London. Uniform was commissioned to
create a brand that would position the gallery as a unique, dynamic and
progressive space. We developed the brand, designed some exclusive
launch invites, rolled out the exhibition brochure, and sorted out the
gallery entrance. All in good time for the opening...
Making things that work
We were asked by Duncan of Jordanstone College of Art & Design to create
a memorable piece of print showcasing the work of seven of the
innovative product design courses graduates. The brochure was used at
New Designers Exhibition in London. We developed the 'play, make, talk
and find' concept to articulate the key attributes of the course and act
as a functional guide through the yearbook. Play and make focused on one
of the unique aspects of the course - they make things that work and you
can interact with.
Everyman and Playhouse
Uniform continue to be the Liverpool Everyman and Playhouse's ongoing
creative partner. Most recently we completed the first wave of activity
from a year long marketing campaign. This includes the theatres 2007
annual report, 2008 Theatre guides and a short film.
Panoramic
Panoramic is the highest restaurant in the UK, situated on the 34th
floor of West Tower in Liverpool. As brand consultants, over a 9 month
period, we helped plan, position, and name the restaurant with our
client Beetham Organization. We then moved on to design the brand
identity which was integrated into the fabric of the interior, and
included etched mirrors, full wall graphics and four beautiful cast
bronze handles.
We commissioned YCN illustrator Anna Garforth who produced three
striking illustrations which feature heavily and were rolled out across
printed literature including business cards and menus; and collaborated
with Smiling Wolf to deliver the website at www.panoramicliverpool.com.
22 at the district
The Blackstone Group wanted an Express Tour which would showcase their
new student accommodation development Nido, in Barcelona. Uniform
created a slick, comic book style animation complete with narrative and
soundtrack. Comic Artist Jamie McKelvie was commissioned to illustrate
the story of 'Adriana' to inject a bit of fun into the film and to
ensure the film engaged to an international audience and youthful target
market.