Morphy Richards and BJL go full steam ahead
Advertising agency BJL has created a European advertising campaign to launch the new Morphy Richards Intellisteam as the latest must-have product for healthy eating.
The Manchester-based agency has created a national press campaign to launch and drive awareness of the latest product from Morphy Richards, a revolutionary food steamer that "does all the thinking for you".
The national press and outdoor campaign will run from September and will be seen across the UK in a range of national lifestyle press including Good Housekeeping, BBC Good Food, Telegraph Magazine and You Magazine.
The three month national launch will see press ads showing a fish which has been constructed from a wide variety of different foods to illustrate that no matter what the ingredients, the entire meal comes together as one.
BJL was appointed by leading brand Morphy Richards to their roster last year with this campaign being the first campaign from the agency.
Phil Green, CEO at Morphy Richards said: "The Intellisteam is a break though in steamer technology and the campaign from BJL immediately tells the story to the consumer through a bold, creative execution translating easily across our pan-European markets."
Nicky Unsworth, Managing Director at BJL, added: "We worked to achieve a clear and crisp visual execution which clearly presented the reason to buy. And it worked, I now have one sitting in my kitchen."
The BJL Group, celebrating its 21st birthday this year is an independent, creative agency with a dedicated staff of over 75, working across a wide range of accounts including Typhoo, British Airways, Bradford and Bingley, Pilkington, Eurocamp, Regus, Lambrini and Kepak Convenience Foods.