Makro appoints Mere Communications for Christmas Conference
Cash and carry wholesale provider Makro has appointed Mere Communications following a competitive pitch.
The north west agency will see its PR arm, Mere PR and its design consultancy, Lake, create Makro’s two day annual Christmas conference.
The event, which will see over 200 Makro store managers and customer relationship managers from across the UK gather to select their Christmas lines from a wide range of festive food and beverage exhibitors, is set to transform Manchester Central into a winter wonderland with a Christmas Eve Gala Dinner followed by Christmas Day festivities.
Mere Communication Group will provide the company with branding, design and collaterals, to guest and supplier logistics and on-ground support.
The two-day event will star Barry McGuigan, MBE and former Featherweight Champion, as the after dinner speaker for the expect audience of 200 guests, as well as keynote speakers from Makro’s senior management.