BJL launches global campaign for Regus
BJL has developed a new campaign to launch Regus Business World, a new product offering individuals and companies access to business facilities in 950 locations around the world.
The marketing activity targets the ever increasing number of business professionals that have the option of working remotely, but require access to business services - such as a private office, video conferencing, a room to hold client meetings or simply somewhere quiet to make calls and access the internet.
The campaign launches this month in 70 countries around the world over the next year.
Roger Binks, global director of marketing communications & membership at Regus, said: “We’ve developed the Regus Business World product to answer a demand in today’s market. By using the scale of our business centres around the world we’ve been able to create an accessible, tiered membership scheme that offers every kind of business professional easy access to a range of business facilities wherever they are in the world.’
BJL managing partner Jackie Holt added: "The highly targeted campaign will feature in business press, outdoor, direct marketing and online, engaging business professionals and presenting them with a very clear and attractive proposition. An established and trusted brand tone together with a perfect product for today’s nomadic workforce gave us the foundations for a truly motivating campaign.”