Fraser Smith completes first campaign with News International and Boots
Following the launch of Fraser Smith marketing at the beginning of July, the agency has completed its first campaign last week for News International and Boots.
The week long voucher campaign for Boots, ran in The Sun offering up to £62 worth of savings including ‘two for one’ deals and money off vouchers as well.
Susie Fraser, director of Fraser Smith explained; “We designed the campaign as a voucher collect campaign after which consumers could collect a booklet with savings. In total we had more than two and a half pages of coverage in The Sun including front page flashes and a half page in the News of the World.”
Fraser said that as a result, both clients had intimated future work with the agency which has also agreed an affiliate deal with Glasgow agency Jam Hot which will act as Fraser Smith’s design agency. She also said that there were plans for the company to grow over the next year.