Golley Slater wins Meat Promotion Wales media
Golley Slater has won a seven-way pitch, including a head-to-head final shoot out with Ogilvy & Mather, to manage the media planning and buying account for Meat Promotion Wales.
Golley Slater, which already handles the creative account for Meat Promotion Wales, pitched in a final shoot out against Ogilvy & Mather.
Other agencies involved in the pitch process were McCann Erickson, Matters Media, Total Media, The Media Shop and Thomas Media.
Meat Promotion Wales will spend 750k on media in Autumn 2008 on TV plus consumer and trade press.
"Our combined creative and media work for Meat Promotion Wales has been focussed on positioning Welsh Lamb and Beef as premium brands and with this win we look forward to continuing what is an extremely productive working relationship", said Golley Slater Group advertising managing director Mike Leeson.
The account will be managed from Golley Slater's Cardiff office.