Head of Search appointed at Feather Brooksbank
Feather Brooksbank has appointed a new head of search in the form of Sally Mawby.
In the newly created role, Mawby will be responsible for leading the media agency’s search team, particularly focusing on developing its offering in this area and build on Feather Brooksbank’s growth of expertise in digital communications with SEO and PPC.
She will be based in Manchester but will oversee search across all of Feather Brooksbank's offices.
Previously Mawby was head of digital at All Response Media where she was responsible for the co-ordination of client strategies across search, display, email, affiliates and mobile. Before that she led the Search Marketing Agency, which was a joint venture between All Response Media and Natural Search.
Giles Brooksbank, chairman of Feather Brooksbank, said; “We are delighted to attract someone of Sally’s calibre. She is a Search specialist but understands the wider context of all the digital channels as well as the rest of the communications mix. Sally will therefore play a key role in our quest to provide truly integrated solutions.”
Mawby added: “I'm really keen to build upon Feather Brooksbank's already strong offering for both paid and natural search. As the interplay between communications channels continues to be of ever increasing importance it's great to be joining an agency that has invested heavily in research in this area and regards integration as key."