Prego

Online casino job for a Yorkshire agency quartet

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By The Drum Team, Editorial

July 10, 2008 | 1 min read

Casino Operator Genting International has made marketing appointments as it launches its first online casino brand, CircusCasino.com.

The launch of CircusCasino.com is being co-ordinated by managing director (online) Peter Nolan, the former group director of interactive businesses at William Hill.

Prego has been appointed to the creative account, ARM North will be responsible for media buying, Lucre has been tasked with PR and online will be handled by Epiphany.

Activity will include SEO and PPC to build search engine rankings and online visibility, while media activity will combine a variety of techniques across a broad range of media.

Nolan said: “We want to reach out to the increasing number of players who want the thrill of a ‘big night out’, or a ‘big night in’.

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