Collaboration of museums leads to Glorious brief

Manchester’s leading museums and galleries are combining forces to promote their ‘joint offering’ to visitors and residents, with the help of Manchester-based agency Glorious Creative.

Eight of the leading museums and galleries in Manchester and Salford, including the Imperial War Museum, Manchester Art Gallery, MoSI, Urbis and the Lowry have appointed the agency ahead of Sumo and Hemisphere to create an identity and two-year campaign for the consortium.

Kim Gowland, principal manager for Audience Development at Manchester City Galleries said: “The selection panel were unanimous in choosing Glorious for the Manchester Museums and Galleries marketing communications campaign.

“Glorious met the brief very well, combining a thoughtful strategic approach with fresh, witty ideas which enthused us all. It’s also great to work with a young Manchester-based agency who are so full of energy and creativity.”

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