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AWA takes Discount 365 online

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By The Drum Team, Editorial

June 30, 2008 | 1 min read

Discount 365, Otto UK's new online fashion retail brand, has launched online with a website created by Leeds-based digital agency AWA.

The site - www.discount365.co.uk - offers discounted designer items for women, men and children, alongside footwear and home and electrical lines. It incorporates the Discount 365 branding, also produced by AWA.

Discount 365 has also drawn on the expertise of AWA Media, the sister company of AWA, which will manage and implement all online media activity, including a search marketing campaign and display advertising activity across sites such as Facebook.

AWA was appointed on the back of previous work the agency has carried out for Otto UK's other brands, which includes the likes of Grattan, Freemans, Oli and Kaleidoscope.

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