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Tangerine PR

Tangerine hired to handle drinks PR by Aimia Foods

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By The Drum Team, Editorial

June 26, 2008 | 2 min read

Existing Tangerine PR client, Aimia Foods, has briefed the agency’s Manchester office to roll out consumer PR campaigns for three new drinks during summer 2008.

Tangerine will be promoting Milky Way Milkshake, the new functional Slazenger Zing juice drinks, and Aimia’s latest sports drink, Slazenger S1.

The consumer PR campaign will target parents of six to 12 year olds with Milky Way, positioning the new milkshake as a permissable treat and a great way of getting milk and calcium into children. News items about Zing, a range of juice drinks for adults, will be placed in the lifestyle and health press with the backing of a top nutritionist who will be commissioned for the campaign.

The drinks are designed to help boost circulation, metabolism and keep joints and bones healthy. Meanwhile Slazenger S1 sports drinks are being targeted at fitness, men’s and women’s media.

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