England picks up Cartridge World
An Agency Called England in Leeds is working with Cartridge World on its £1m marketing account, after being appointed earlier this year.
Cartridge World has tasked England with developing its brand strategy advertising, creative design, media planning and buying, PR and website design.
England has negotiated and implemented a four month broadcast sponsorship package with ITV4 and has developed the public relations strategy.
Richard Midgley, managing director of England, said: “Cartridge World has clear plans to continue expanding with new franchises opening in the coming year. England is working on a number of on-going projects. The real value of the ITV4 sponsorship lies in the consistent audience generated by the channel, enabling us to build sustainable coverage and frequency for Cartridge World, while remaining cost effective.”