70 percent sale campaign launched
Designer shopping outlet group McArthur Glen is launching its 70 percent sale next week with a new press, poster and radio campaign created by Clear Marketing Communications.
The agency took over the group’s advertising earlier this year and has developed a campaign to support McArthurGlen’s seven designer outlets across the UK, in Chester (Cheshire Oaks), Ashford in Kent, Bridgend in Wales, East Midlands, Livingston near Edinburgh, Swindon and York.
Clear creative director Tony Price said: “Sales are a critical time for retailers, none more so than in the current economic climate, so creating cut through and standout is everything. We have communicated the key sale message is an engaging and creative way, without losing the brand essence of top quality designer brands for less and appeal to core female audiences.”