New Co-op Bank campaign launched by Blacksheep
See Blacksheep Advertising's new marketing campaign for The Co-operative Bank.
The activity covers a raft of marketing material, including TV, DM, press ads, press inserts, and online marketing, and aims to turnaround brand awareness for the bank and attract new customers.
A spokesperson for Blacksheep, said: "Whilst the Current Account Plus product has numerous benefits, none of them are market leading or considered strong enough to support an entire campaign. Instead we chose to look at the underlying reasons why people would want to change their current account – usually poor customer service.
"The Co-operative Bank has won numerous surveys and polls for their excellent customer service, giving us the perfect vehicle with which to promote the new product. Our campaign revolved around a number of everyday expressions for ‘the best’ with customers being invited to switch to a great new current account and experience better service."