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Highland Spring to release new marketing campaign for Murray's Wimbledon hopes

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By The Drum Team, Editorial

June 18, 2008 | 1 min read

Highland Spring has launched a new campaign as part of its sponsorship of Wimbledon contenders, Andy and Jamie Murray, created by Glasgow agencies, Merle and GRP.

Eight press executions, created by Merle, will go live from 22 June in selected national and Scottish newspaper titles including The Times, Guardian, Independent on Sunday and Scotland on Sunday.

The advertising campaign will be supplemented by an online promotion created by GRP, running on skysports.com from 23 June until 8 July, which will offer consumers the chance to win signed Andy Murray shirts.

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