Gocompare.com, the insurance comparison website, has moved its £10m ad account into TBWA\Manchester from EHS Brann Cirencester.
The account was previously held by EHS Brann Cirencester, which produced a TV campaign for the company after being appointed in August last year.
Gocompare.com has tasked TBWA\Manchester to develop through-the-line campaigns on all brand communications.
Nicholas Hall, head of marketing for Gocompare.com, said: “The market is becoming increasingly competitive and we believe that we have selected a communications partner that will enable us to reinforce our market position - helping our customers find the best insurance cover for their requirements, and at the best price.''
TBWA\Manchester CEO, Robert Harwood-Matthews, added: “Gocompare.com is without a doubt the best in class and we’re proud to be working with them. There was a natural chemistry between us and mutual sense of ambition.”
Mediaedge:cia, which handles media planning and buying for Gocompare.com, is unaffected by the appointment.
In other news at TBWA\Manchester, the agency has launched a new website for haircare client ghd. Read the full story and see the site here.