TBWA\Manchester lands £10m Gocompare.com account

Gocompare.com, the insurance comparison website, has moved its £10m ad account into TBWA\Manchester from EHS Brann Cirencester.

The account was previously held by EHS Brann Cirencester, which produced a TV campaign for the company after being appointed in August last year.

Gocompare.com has tasked TBWA\Manchester to develop through-the-line campaigns on all brand communications.

Nicholas Hall, head of marketing for Gocompare.com, said: “The market is becoming increasingly competitive and we believe that we have selected a communications partner that will enable us to reinforce our market position - helping our customers find the best insurance cover for their requirements, and at the best price.''

TBWA\Manchester CEO, Robert Harwood-Matthews, added: “Gocompare.com is without a doubt the best in class and we’re proud to be working with them. There was a natural chemistry between us and mutual sense of ambition.”

Mediaedge:cia, which handles media planning and buying for Gocompare.com, is unaffected by the appointment.

In other news at TBWA\Manchester, the agency has launched a new website for haircare client ghd. Read the full story and see the site here.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff