Inbox launches new go ahead! website
Inbox Digital has built a new website for United Biscuits' go ahead! product range.
The site was designed by United Biscuits' digital agency, Inbox. Its launch coincides with a TV campaign for the brand.
The website sports a new look and feel and aims to encourage trial of go ahead! products with a 30p money-off-next-purchase voucher. After registering their details, consumers are able to print off a voucher to be redeemed in-store. They will then receive a follow-up email with further money-off offers.
The site also includes information on the go ahead! range and editorial content based around its healthy snack positioning. It will be promoted on the end frame of the TV ads and with PR on vouchering sites.
Go ahead! will introduce new snacks across its product range, including bakes and slices, throughout 2008.
Inbox is part of the AIM-listed Digital Marketing Group.