New Business Stream campaign created by Tangible Communications
Tangible Communications has completed a new campaign for Business Stream.
Business Stream approached Tangible to advise on its data strategy and to develop marketing plans for their customer audiences. The initial campaign consisted of an extensive data audit of Business Stream’s existing databases followed by a comprehensive and targeted email and direct mail campaign.
Part of the Scottish Water group but separately managed, financed and governed, Business Stream was created to provide water and waste water services to business customers. The non-domestic market in Scotland opened to competition in April 2008.
Karen Trickett, client services director at Tangible Communications said; “Our unrivalled experience working in utilities, deregulation and B2B marketing, enabled us to develop and deliver a campaign for Business Stream that exceeded expectations at every touch point. Quite simply, we understood Business Stream’s challenge and delivered a
relevant and creative campaign that hit the mark.”