New agency aims to help Brit firms crack Europe
The European Marketing Agency has launched with the aim of helping UK businesses break into mainland Europe.
The European Marketing Agency (TEMA) will offer pan-European marketing and communications solutions from a UK base to avoid what it describes as ‘the cost and complexity’ of agency networks.
Based at World Heritage site Saltaire in West Yorkshire, TEMA will provide a range of marketing services from multi-lingual website design to direct marketing as well as customer support services such as inbound call handling on behalf of clients. Its recruitment division will help find native or multi-lingual employees for UK businesses who already export into Europe.
The agency said its aims to only employ staff with language skills or European business experience to provide seamless service and avoid the duplication and unnecessary expenditure that can occur when working with a string of agencies in different countries.
The firm is spearheaded by entrepreneur Jim Hart, Canadian account director Patrick Kavanagh and ex-JDA chairman Carl Hopkins, who has been brought on board on a consultancy basis with a view to becoming a non-executive director later this year.
Hart, who established IT asset management firm Europlus Direct in 2004, explained: “With TEMA we hope to take away the pain of exporting and marketing into mainland Europe and help unravel the complexities of language, culture and law often faced by UK businesses when looking to expand.”
The agency has already collected three pieces of business: European holiday specialist Siblu, Salts Custom Tailors and Charcoal and Chalk.