NXO Tayside is carpeted with rebranding job
Heuga, one of Europe’s leading carpet tiles brands, has re-branded its European operation to ‘FLOR by Heuga’ and is now planning a pan-European consumer print advertising campaign worth over £3.5m to support the new brand.
Brand planning and creative will be co-ordinated through NXO Tayside, part of the NXO strategic marketing network.
Media planning and buying for the campaign will be co-ordinated by Manchester-based MediaVest, working in conjunction with the Starcom Group to roll out the campaign across the UK, Germany and Holland.
Placed in a range of weekend supplements, women’s general and home interest magazine, with an objective to drive brand awareness, the concept directs readers to the re-branded website where they can create designs, see what others have created, order free samples and find their nearest store.