Cala Homes win prompts Clear move to Glasgow
Manchester-based Clear Marketing has launched a Glasgow base, which will service CALA Homes, an account it picked up last year.
With a staff of four, the new operation is headed by client services director Mathew Mitchell, who joins from Red Cell, which was formerly the CALA Homes’ agency.
In the wake of losing CALA to Clear, Red Cell – a WPP agency – closed its Glasgow operation.
At the time Clear’s managing director, Jim Smith, explained how the development had exposed his agency to TUPE regulations – the legislation that makes an agency which picks up a new account responsible for the employment rights of anybody who may have lost their jobs at the previous agency as a result.
Mitchell will be supported by three full time members of staff – Sally Peters, account director, Kirsty Morton, account executive, and Heather Moore, designer – as well as the 40-strong team in Clear’s Manchester head office. Three of the four strong-strong team in Glasgow all previously worked at Red Cell.
Smith now plans to split his time between the two offices, driving recruitment and new business.
“Our appointment by Edinburgh-based CALA Homes last year spearheaded our move to Scotland,” said Smith, “but we also have other clients operating in the region including Real Radio, Millie’s Cookies and the McArthurGlen outlet in Livingston, so it seemed the natural progression for our business.”