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BBC The Scotsman Media

Meyer predicts death of Scottish newspapers by 2018

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By The Drum Team, Editorial

May 16, 2008 | 2 min read

American newspaper academic, Phillip Meyer has suggested that Scottish major quality newspapers will disapear within the next decade.

With Scottish titles struggling to reverse declining circulation figures and a fall in advertising revenue, Scottish titles have chosen to make redundancies in recent years, but have as yet been unable to find an answer to their woes.

Professor Phillip Meyer previously predicted in his book 'The Vanishing Newspaper' that the last newspaper would be delivered onto someone's doorstep in 2043.

In the programme, broadcast this morning he said; "If you take the rate of decline and extend it to the zero point, I would say the end of Scottish newspapers as we know them, within 10 years, will probably unless there are some surprises."

Meanwhile, as The Drum reported last month, it was also reported that The Scottish Government will move its recruitment advertising out of Scottish newspapers by the end of this month. It will instead use its own council websites to advertise vacancies.

It is thought this move could save the Government up to £47million a year, but will be yet another hammerblow to Scotland's newspapers which already face a battle against falling advertising revenues and declining circulation figures.

The documentary 'What the Papers Don't Say' was broadcast on BBC Radio Scotland at 9am this morning, and was produced by former Scotsman editor, John McGurk.

BBC The Scotsman Media

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