Help us improve our website. If you have any feedback please let us know.

MagneticNorth & BBC Vision Launch Bloom

A new website aiming to cut through climate change confusion

MagneticNorth has worked with BBC Vision Multiplatform Productions to launch Bloom – a new website aiming to cut through climate change confusion and encourage people to adapt more climate-friendly lifestyles.

The agency say that many Britons are suffering ‘eco-fatigue’ and feel overwhelmed by the amount of conflicting information about climate issues. The BBC wanted a ‘playful and fresh’ new approach to the challenge with Bloom. Award-winning digital designer and artist Daniel Brown developed the site’s interactive features.

MagneticNorth’s Brendan Dawes said: “Rightly or wrongly we live in an image conscious world where people are passionate about how things look. With Bloom we’ve tapped into that to help deliver an immersive experience about a really important issue.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff