Gribbon is top marketer at Marketing Excellence Awards
Glen Gribbon was named as Marketer of the Year at this years' Marketing Excellence Award, while The Union was named as Marketing Services company of the year.
The awards, which were held in The Sheritan Hotel in Edinburgh on Friday evening, also saw VisitScotland named as Brand Company of the Year and Glasgow's successful 2014 Commonwealth Games bid pick up the Alan Frame Award for Marketing Achievement.
Graeme Atha, director of the Marketing Society in Scotland said, "The quality of entries were of a particularly high standard this year. Scotland punches well above its weight in terms of marketing excellence. For a country with a population of less than a tenth of the UK we have a disproportionately big marketing community. Companies like the Edrington Group and Scottish Enterprise market all around the world and work in wildly different cultures. Scottish agencies working with traditional marketing tools and embracing new digital possibilities have demonstrated how integrated communications can transform sales."
Atha continued; "There were very strong winners within all the categories, demonstrating the imagination and skill of in-house marketing departments and agencies. A clear theme across all the entries was the importance of teamwork, both within multi-disciplinary project teams and between agency and client.
"Scotland ’s non-commercial marketers have become increasingly sophisticated. The Government is a major marketing client in Scotland and is using approaches as imaginative as the private sector to tackle many desperate social and health issues.
"Marketing faces a difficult economic climate with much uncertainty in home and overseas markets. But the Awards, celebrating the very best of Scottish marketing, demonstrate that our business is well equipped to face these challenges. Imaginative solutions, delivered with care and style will always be at a premium no matter how the economic winds are blowing."
See below for the complete list of winners and nominees:
Brand Development
Chateredbrands
Limelite - Shining Star
WINNER
Frame Agency & Mediacom Scotland
Subway on a roll
FINALIST
The Leith Agency
Strathmore - Invigorating mind, body and brand
FINALIST
The Union
ProjectScotland. An antidote brand for a youth audience
FINALIST
International Marketing
Scottish Enterprise
Scottish Development International
WINNER
Frame Agency & Berry Bros & Rudd Ltd
The Glenrothes. From Speyside's best kept secret to the World's fastest growing single malt.
FINALIST
VisitScotland
Date a Hot Scot
FINALIST
Glasgow 2014 Commonwealth Games Bid Team
Glasgow 2014 Commonwealth Games Bid
FINALIST
Internal Marketing
Business Stream
Launch of Business Stream
WINNER
Marketing Capabilities
Feather Brooksbank
The times, they are a changing
WINNER
Maxxium UK Ltd
Maximising the potential of marketeers at Maxxium
FINALIST
Customer Insight
Miller Homes
An Emotional Experience
WINNER
Family
How more Scots than ever discovered the seriousness of flu
FINALIST
Scottish & Newcastle
Category Vision for Growth
FINALIST
VisitScotland and Fraoch Marketing
In Search of Real People: A UK Consumer Segmentation
FINALIST
Cause-related and Not-for-Profit Marketing
Martin Currie Investment Management Ltd
Investing in our Communities
WINNER
BD-NTWK
Wee Box, Big Change
FINALIST
Glasgow 2014 Commonwealth Games Bid Team
Glasgow 2014 Commonwealth Games Bid
FINALIST
Golley Slater ( Edinburgh )
It's about time. How marketing took the SNP into power
FINALIST
The Bridge
How three became one - The launch of the University of Cumbria
FINALIST
Business Start up
Rick Shaw's World Cuisine Ltd
Rick Shaw's World Premiere
WINNER
Business Innovation
Miller Homes
mymillerstreet.co.uk
WINNER
charteredbrands
Premium Ignition: The Story of a superblock
FINALIST
One O'Clock Gun Design Consultants
The Imagination Workshop
FINALIST
Alan Frame Award for Marketing Achievement
charteredbrands
Innovation, Insight & Growth
FINALIST
Ambergreen
My Travel
FINALIST
Glasgow 2014 Commonwealth Games Bid Team
Glasgow 2014 Commonwealth Games Bid
WINNER
Platinum One
FC Barcelona Training Stage 2007
FINALIST
The Leith Agency
The Leith Agency
FINALIST
Design Excellence
Hampton Associates Ltd
BrewDog - Beer for Punks
WINNER
Maxxium UK
Coeur de Cognac
FINALIST
Navyblue
Glasgow 2014 Commonwealth Games Bid Document
FINALIST
Redhouse Lane Communcations
Business Stream Rebranding
FINALIST
Advertising Excellence
The Leith Agency
How the snowman took on Father Christmas and won
WINNER
Target Direct Scotland
James Hay Investment Centre
FINALIST
The Leith Agency
Germs. Wash your hands of them
FINALIST
The Union
Scotch Lamb - Turning Up the Heat
FINALIST
Direct Marketing Excellence
Story
Arigh Nam Beist - Ardbeg
WINNER
Scottish Enterprise
Scottish Development International
FINALIST
The Leith Agency
SEAT - Crap at work
FINALIST
VisitScotland
VisitScotland Spring Walking Campaign
FINALIST
Mediacom Edinburgh
Scottish Government: The Great Teacher Round Up
FINALIST
Promotional Excellence
The Edrington Group
The famously successful personal touch
WINNER
Feather Brooksbank, Real Radio and The Scottish Sun
Win a Car a Day in May
FINALIST
National Galleries of Scotland
Andy Warhol 2007
FINALIST
VisitScotland
Win a Scottish Castle
FINALIST
Online Excellence
Ambergreen
My Travel
WINNER
Miller Homes
mymillerstreet.co.uk
FINALIST
Tangible Communications
Maritime Careers
FINALIST
Story
Scottish Hydo Electric - Donkey-Mail.co.uk
FINALIST
VisitScotland
dateahotscot.com
FINALIST
PR Excellence
Tennent Caledonian Breweries and their Marketing Agencies
Scotland National Team PR Campaign
WINNER
The Edrington Group
Highland Park Rebus20 Launch
SHORT LIST
The Union
Organ Donation - putting PR at the heart of the matter
SHORT LIST
VisitScotland
The USA gets a taste for Scotland
SHORT LIST
Media Excellence
Mediacom Edinburgh
Subway Stores: Adopting A Fresh Attitude
WINNER
Feather Brooksbank
Creating a Culture for the UFC
FINALIST
Feather Brooksbank & Erskine
Erskine - Armistice 2007
FINALIST
Mediacom Edinburgh
ACPOS - The Morning After
FINALIST
Sponsorship Excellence
Material
Bank of Scotland totalART
WINNER
Burt Greener Communications
Bringing the Genuine Maritime Malt to Life
FINALIST
Scottish & Newcastle
John Smith's Peoples Race 2007
FINALIST
Scottish Golf Union
Dunfermline Building Society Sponsorship of Junior Golf
FINALIST
Tennent Caledonian Breweries and their Marketing Agencies
Sponsorship of the Scotland National Team
FINALIST
Event Excellence
Platinum One
FC Barcelona Training Stage 2007
WINNER
Mediacom Edinburgh
Scottish National Blood Transfusion Service - "Go Forth and Give Blood"
FINALIST
Musselburgh Racecourse
Ladies Day - Scottish Racing First Advance sell out
FINALIST
Tesco Scottish Office
Enjoy the Taste of Scotland "
FINALIST
Brand Company of the Year
Charteredbrands
FINALIST
Miller Homes
FINALIST
The Edrington Group
FINALIST
VisitScotland
WINNER
Marketing Services Company of the Year
Feather Brooksbank
FINALIST
Frame Agency
FINALIST
The Leith Agency
FINALIST
The Union
WINNER
Marketing Society Schools Award
Airdrie Academy
FINALIST
Kinross High School
FINALIST
Speyside High School
WINNER
Marketing Society Student of the Year
Natalia Kononova
FINALIST
Susan Mitchell
WINNER
Michael Jeffs
FINALIST
Young Marketer of the Year
Leroy Harris
FINALIST
Andy Littlewood
FINALIST
Nikki Cumming
FINALIST
Rory Paterson
WINNER
Marketer of the Year
Lynn McPhee
FINALIST
Malcolm Roughead OBE
FINALIST
Philip Hogg
FINALIST
Glen Gribbon
WINNER