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Hookson

Hookson creates european launch for Global client

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By The Drum Team, Editorial

May 8, 2008 | 1 min read

Hookson, the Edinburgh-based communications agency, has developed a pan-European DM marketing campaign for Cupa Group, one of the world’s leading building materials suppliers.

The campaign is to launch Devilstone – a high-end, black marble for both exterior and interior applications, aimed at the luxurious boutique hotel and contemporary building markets.

Hookson was briefed to create an identity as well as a DM piece to target architects in Belgium, Norway, France, Ireland and the UK.

Each resulting mailer includes a sample of the Devilstone.

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