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Nevis toasts whisky web work

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By The Drum Team, Editorial

April 25, 2008 | 2 min read

Nevis has designed, built and re-launched the website for the Morrison Bowmore Distillers brand McClelland’s Single Malt Whisky.

Nevis has designed, built and re-launched the website for the Morrison Bowmore Distillers brand McClelland’s Single Malt Whisky.

In addition, a range of brand support materials has also been developed for the point of purchase environments and for use by the Morrison Bowmore Distillers sales teams. The re-launch includes the introduction of a ‘whisky character’. The site aims to bring the whisky adventures of the brand character ‘Mr McClelland’ to life, through his personal monthly blog and travel adventures. Nevis previously undertook the repackaging exercise for the range throughout 2007.

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