TDMG's Millennium acquires Tardis Communications
Millennium, The Direct Marketing Group-owned over 50s specialist agency, has acquired media sales firm Tardis Communications.
Martin Smith, founder of Millennium, said: "The general insurance market is massive but much of the growth is being directed to online rather than traditional telephones for quotes. The problem for the insurers is that consumers use online for research but the vast majority of cases (upwards of 75 per cent) will want to talk with someone before they complete. This is particularly true with the older mature market (the key focus of Millennium).
"In addition, there are a lot of high profile 'Mature Specialists' for insurance or financial products, but quite often the best deals are obtained from non-specialist providers. Quickpages give consumers the choice of contacting the 'best of breed' providers (specialist & those perceived as being more generalist) with the view of providing the key contact details, predominantly telephone details)."
Graham Mace, founder of Tardis, who will now focus on his lead optimisation business, Optilead, said: "Having spent over 20 years on direct marketing client side, helping to set up Quickpages from scratch has been an interesting learning curve and a really great experience. Millennium has ambitious plans to launch other directories which will build on the established success of Quickpages."