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Film

Three firms hired for Co-operative financial briefs

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By The Drum Team, Editorial

April 3, 2008 | 1 min read

The Co-operative Bank has appointed Silver Films and Cheshire-based agency Blacksheep to create a commercial to position the bank as the number one on the high street for customer satisfaction.

The announcement comes after the bank’s parent company Co-operative Financial Services appointed Cello Group-owned Oomph to take over its online media planning and buying account. The brief will focus on all areas of the CFS business, including Co-operative Insurance Society and smile, the UK’s first full internet bank.

The agency, which has previously worked with CFS on a project-by-project basis, is tasked with growing customer numbers using display, affiliate and aggregator activities as cost effectively as possible.

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