National Trust enlists TDA for fundraising push
The National Trust has appointed Cheltenham-based TDA to develop a new proposition encouraging members to remember the charity in their will.
“The National Trust’s raison d’être – to protect special properties and regions for everyone, forever – makes it a fertile ground for powerful legacy messages,” said David Burrows, head of fundraising at TDA. “Our ongoing research into the effectiveness of different legacy propositions indicates that an alternative ask should work well with this audience.”