Glistening campaign unveiled by Lyme Regis Fine Foods
Snack food group Glisten has unveiled a new advertising campaign for Fruitus range, which is produced by Lyme Regis Fine Foods.
The campaign, ‘Seriously Fruity’ has been launched to coincide with the re-launched fruit and oat bars and bags of chewy fruit bites hitting the shelves.
Account director from Principles Agency, Helen North, comments: “Our main task was to create a campaign with impact within a highly saturated market. It is not enough these days to rely on a ‘simple, natural, organic’ message. Campaigns need to engage the audience and really highlight superior health and taste credentials.