Seal scoops Visit Birmingham account
Marketing Birmingham has appointed Seal Communications to handle its leisure and tourism campaign for the Visit Birmingham brand.
The push aims to bring together the different aspects of the city’s lifestyle offering with a consistent city message in order to support the visitor economy.
Expressions of interest were received from 75 creative agencies from all around the UK, with four local agencies and two London-based firms being shortlisted.
Marketing Birmingham's marketing director Dave Hodgson, said: “Birmingham is a great city with a lot to offer and one of the most difficult parts of marketing it is choosing which bits to single out and promote. In fact, Birmingham has the whole package, from food, drink and shopping to sport, history, entertainment and the arts, and everything in between. The new Visit Birmingham campaign will bring all of this together to promote the city as one destination for all leisure tourists, no matter what you’re looking for.
“This campaign is all about tourism, making people stop and think about coming to Birmingham. The ideas that Seal presented fitted the brief perfectly and I’m looking forward to working with them to bring the campaign to life.”
The campaign will also complement the redevelopment of Birmingham’s official tourism website, www.visitbirmingham.com, by digital agency TAK!, which was appointed last month.