Jura hands PR brief to McCann
Jura has appointed McCann Erickson Communications House Manchester to manage UK public relations for its premium domestic product range.
The team at Bonis Hall will deliver a full media relations programme for the brand, incorporating both consumer and trade activity.
Roger Shuttleworth, head of marketing for Jura Products Limited, said: “Consumers no longer need rely on coffee shops to serve the perfect cup of coffee – the magic can be recreated at the touch of a button, in the comfort of their own homes. What’s more, the award winning style and design of these machines position them as the ultimate, ‘must have’ kitchen accessory.”