Blackburn Rovers nets Crown sponsorship
Premier League football club Blackburn Rovers has unveiled Crown Paints as its new sponsor.
The new deal marks Darwen-based Crown's return to top-flight football sponsorship after 20 years away from the sport. The firm had sponsored Liverpool during the club's 1980s heyday.
Simon Williams, head of commercial and marketing at Blackburn Rovers, said: "We wanted to find a brand that was the ideal fit for the club and we were also looking for a longer term relationship that will give excellent value in terms of exposure and activation.
"Crown Paints matches the type of business we were looking for and it is an exciting partner for the club. This deal gives us the opportunity to work with a major national brand with the added benefit of a strong local connection."
Meanwhile, TBWA\Manchester has recently launched a major integrated campaign for Crown's odour-free Breatheasy paint range.
The campaign incorporates TV, online, press and in-store and comes as Crown is understood to be investing a total of £10million in brand development this year.