PHWT picks up Ford of Britain
Ford of Britain has chosen PHWT to develop a marketing programme for Ford Accident Repair Centres.
Dave Phatak, collision repair manager at Ford of Britain, said: ‘We are targeting a variety of business and consumer audiences; from key influencers at insurance companies, right through to Ford drivers.
“Our message is that a Ford Accident Repair Centre is far and away the best place to have your Ford repaired and we are also stressing that customers should be aware that they have freedom of choice over where their car can be repaired.”