Clear Marketing has lost the seven-figure creative brief to promote GMG’s Smooth Radio brand.
Incumbent Clear was one of three agencies, including Hooper Galston and Mustoes, that pitched for the business alongside the winning DHM.
Clear had worked on Smooth since its 2004 inception, creating a brand identity and launch campaign for the station.
The Didsbury-based agency will continue to manage the creative accounts for GMG’s Real and Century Radio stations and will handle the firm’s overall corporate branding.
In December last year GMG also moved its media buying account from Brilliant to Mediacom.