6 March 2008 - 2:50pm | posted by | 0 comments

GMG's Smooth review sees account leave Clear Marketing for London

Clear Marketing has lost the seven-figure creative brief to promote GMG’s Smooth Radio brand.

Incumbent Clear was one of three agencies, including Hooper Galston and Mustoes, that pitched for the business alongside the winning DHM.

Clear had worked on Smooth since its 2004 inception, creating a brand identity and launch campaign for the station.

The Didsbury-based agency will continue to manage the creative accounts for GMG’s Real and Century Radio stations and will handle the firm’s overall corporate branding.

In December last year GMG also moved its media buying account from Brilliant to Mediacom.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...