6 March 2008 - 2:50pm | posted by | 0 comments

GMG's Smooth review sees account leave Clear Marketing for London

Clear Marketing has lost the seven-figure creative brief to promote GMG’s Smooth Radio brand.

Incumbent Clear was one of three agencies, including Hooper Galston and Mustoes, that pitched for the business alongside the winning DHM.

Clear had worked on Smooth since its 2004 inception, creating a brand identity and launch campaign for the station.

The Didsbury-based agency will continue to manage the creative accounts for GMG’s Real and Century Radio stations and will handle the firm’s overall corporate branding.

In December last year GMG also moved its media buying account from Brilliant to Mediacom.

Don't miss out... Get your Marketing news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...