SSE launches green initiative through The Gate
The Gate in Edinburgh, formerly IAS Smarts, has launched a new ‘green’ campaign for client Scottish and Southern Energy.
Having worked with the utilities firm on the launch of its energy reduction product, Better Plan, the agency was briefed to promote a Green Homes Concierge Service to SSE customers in London.
Green Homes is part of the London Development Agency’s major new initiative, spearheaded by mayor Ken Livingstone, to encourage and help Londoners do more for the environment by using less energy at home.
The service is designed to give people a stress-free way to make their homes greener. For a small fee, customers get an energy assessment and then all the help they need to make their home more energy efficient.