Ronseal appoints Lucre for eco job
Ronseal has appointed Lucre to handle the PR for the UK launch of a new range of eco-based furniture oils, woodstains, preservers and varnishes.
Ronseal Eco is the result of the company’s ongoing research programme to ensure the optimal range of products (old and new) for both consumers and professional users. Ronseal pledges ethical responsibility (across sourcing, manufacture and supply) with the best possible product performance, to ensure that both the user and the environment benefit.
Ronseal is investing a great deal in the UK launch both on and offline. All activity will play to key trading periods with particular emphasis pre-summer.
Tamarind Wilson-Flint, director of Lucre, said: “The environment is a highly topical issue and whilst Ronseal has historically taken great steps to minimize its carbon footprint, this new range signifies a huge investment for the future and we are delighted to be involved.”