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No Catch caught in the net but Bob suffers no pain

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By The Drum Team, Editorial

March 4, 2008 | 1 min read

Bob Marketing has said that it has only felt the “minimal impact” of client No Catch going into receivership.

Ward Mulvey, managing director of Bob Marketing, said that the client – an organic farmed cod firm – still owed “a small amount of money, but nothing horrendous” and that he believed the failure of the company was down to its high-end proposition, despite being listed by both Tesco, Sainsbury’s and Midlands-based Booths.

“From our perspective, it’s obviously disappointing as the business idea was a great one. I don’t think it’s any reflection on any of the work that was done by its marketing partners. We’re in a lucky position that financially we’re secure,” continued Mulvey.

The Shetland company, which was hailed at its launch as the ‘Innocent’ of the fish market, called in receivers last week with debts amounting to around £40m.

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