hastings Direct appoints Story following London launch for agency
Story’s new London office has won its first client following its appointment by insurance firm Hastings.
The agency has been tasked with developing brand positioning and integrated advertising using various media channels including TV, digital, press and direct marketing. The agency’s remit extends to all media planning and buying with the exception of TV.
Story London is supported by the agency’s creative team in Edinburgh.
Claire Day, marketing director at Hastings commented: “Story has strong strategic expertise as well as being able to provide us with creative edge which they are well known for.
“As a bonus, we can take advantage of the fact that their creative team is based out-with London so it’s also a great value proposition.”