Bigmouth still has an advertising interest
Bigmouthmedia has admitted that it may still look to invest in an advertising agency following its failed, last minute attempt to buy 1576.
Steve Leach, CEO of Bigmouthmedia said that a bid was no longer possible due to the involvement of receivers Grant Thornton at the time.
“It's a great shame to see the company close its doors and I called David Reid as soon as I heard to see what could be done, but unfortunately the receivers had already been called in,” said Leach.
Despite this, Leach maintains that he is still interested in investing in a Scottish agency in the future: "We currently offer full digital marketing services to our 350 plus major-brand clients, but to date have always used partners or outsourced any creative elements. Clearly there is a case for adding such capabilities to the group portfolio.”
Leach continued: "If we were to go down that route, it wouldn't simply be a case of targeting digital agencies. Creative talent would be what we were looking for rather than digital skills.”
However, Leach insisted that the idea was still at a very early stage.
Meanwhile Bigmouthmedia has appointed Isabell Wagner, managing director of Yahoo! Search Marketing, as managing director for Germany.
Wagner will lead the company’s business activities in the German-speaking territories from the start of March.