Cello announces Tangible regroup
The Cello Group has announced that it is to reorganise and rebrand its divisions, including Navigator, to form Tangible Group.
Each company will retain their existing management board structure.
The new group will include Tangible Communications (previously Navigator Responsive Advertising and Farm Communications direct marketing division); Tangible Response (previously Target Direct); Tangible Financial (previously cchm:ping); Tangible Data (previously Talking Numbers); Farm Communications: The Leith Agency; Blonde Digital; Brightsource; Magnetic; Stripe Communications; Leithal Thinking and The Practice.
John Rowley, CEO of Tangible Group, explained; "We felt that there was a real opportunity to establish a UK agency group without a pre-set agenda. With planning as our lead discipline the client's challenge sits at the heart of everything we do, allowing us to offer them total media objectivity, regardless of the agency discipline."