Stirling the first Scottish station to use Bluetooth marketing
Commuters and visitors to the station who have Bluetooth capabilities on their mobile phone will receive a text message detailing what’s on in Stirling and what offers are available in the city via CBS Outdoor Bluetooth Posters.
The aim for the local authority is to keep the consumer up to date with what is going on in the city and the offers and opportunities that are available to them.
The campaign began with The Thistles shopping centre advertising their offers, leisure facilities and retail news.