The Agency appoints creative director
Newsham said: “It is exciting to be working with a direct response team that understands the science behind brand building, and their fragility.”
Client services director, Saman Mansourpour, added: “Paul’s experience and history is a tremendous asset to us, and we were committed to securing him as part of our team.”
Mansourpour told The Drum that The Agency had acquired Newsham’s services after beating off competition from a London-based firm.
Newsham had most recently been working as a consultant creative director to TBWA Amsterdam.