VisitScotland launches London focused campaign
Mediacom worked on mediabuying for the £2.7million ‘Perfect Day’ campaign, while The Union created the print aspect and Equator handled online with the creation of a new site for VisitScotland.
The 90 second ‘Silver Spot’ cinema advert was created by London based agency, Coast, working with VisitScotland for the first time. It will be shown around 118 cinemas in London, the south and the midlands for five weeks from 1 February.