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Rapid media preperation for Liverpool FC fan buyout proposals

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By The Drum Team, Editorial

January 31, 2008 | 2 min read

Taylor called in Navyblue chairman Phil Jones to help co-ordinate the media behind the project.

Jones explained: “Rogan Taylor rang me last week to outline what he wanted to do and pointed out that without a website it would be impossible to reach the fans to gauge interest for buying Liverpool.

“At that point it was just a thought and there was no name, no website, no copy, no brief and a ridiculous deadline.

“I registered the name www.shareliverpoolfc.com and .co.uk from home and we started from there.”

Jones then asked the Navyblue digital team if they could design and build a website in just a day. He briefed a writer to take Taylor’s thoughts and put them into words and managed to persuade a former colleague to host the site. Then it was a case of waiting for copy to go back and forwards between the law company, the supporters association supporting the plan, and Rogan.

Jones said that spreading the word about the takeover proposals would have been impossible without the internet. “How else could a fan reach millions of people to vent his frustration and come up with an alternative?”

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