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Graphical House to create seasonal point of sale work from Schuh

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By The Drum Team, Editorial

January 31, 2008 | 1 min read

“The point of sale work will be extensive to any in-store display material such as posters, headers, shelf talkers, 3D pop ups, there’s probably around 12 different formats. We’re creating a set of images used across all of these formats and also on their website as well. It’s a sizeable job,” said Daniel Ibbotson.

The agency also worked with Schuh last year on last year’s Spring/Summer campaign.

Graphical house has also designed a title sequence for the BBC for its soon to air documentary on the history of advertising, ‘The Hard Sell’.

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