Uber creates imagery for new Sega title

The agency has worked on creative for earlier computer game titles ‘Mortal Kombat’, ‘Lord of the Rings online\' and ‘Call of Duty’.

Uber director Richard Benjamin said: “We took half a dozen ideas along to the pitch and the image you see on all the game packaging, as well as in the press and fly-poster advertising, is the one we all agreed summed up the feel, look and energy of the game.”