Simpson starts Music as Love hires creative head
“The ethos behind Music centres around our desire to create a design business where building good relationships is key – with our clients, with our partners and with each other. A business which is the right size to enable us to be directly involved in everything we do,” said Simpson.
“Music is currently three-strong but we don’t anticipate this will grow beyond a core team of half a dozen,” Simpson added. “Beyond this core team, we will continue to work with specialists we know and trust, from photographers, designers, writers, illustrators and strategists, depending upon the project.
“This is how we intend to get the right people around the table – and give us enough flexibility to do the work we want to do.” Simpson said.
Meanwhile, at Love, Darren Hughes has arrived from W&K Amsterdam to take on the newly-formed position of creative head.
Hughes will be responsible for overseeing and managing the creative teams within the agency, and will be working on a number of specific accounts, including Yorkshire Tea, Umbro International and Nike.
Hughes spoke of his regard for Love as one of the “new model” agencies and said he was looking forward to bringing in his international experience.