Target Direct rebrands as Brightsource
Target Direct Print, part of the Cello Group, has announced that it has rebranded and will now be known as Brightsource.
The name change has been made to reflect the expansion of the company’s offering from purely print management to a wider portfolio of campaign management services for direct marketers.
Peter Frings, managing director of Brightsource, said of the move: “We’ve been successful because of our focus on complex direct marketing print campaigns, rather than simple commodity print, where it is much harder to add value for clients. But in the last few years, our offer has developed way beyond smart print management. We now offer postal management, a unique downstream access service, data processing, document composition, artwork and pre-press, campaign development services, and consultancy – particularly relating to the carbon footprint of direct marketing campaigns.”