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Hilary TBWA

TBWA appointed to Hilarys blinds account

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By The Drum Team, Editorial

January 10, 2008 | 1 min read

Hilarys Blinds has appointed TBWA\\Manchester to handle its advertising following a competitive pitch, with the account understood to carry an eight-figure budget.

Hilarys annually targets advertising across TV, press, door drops, directories and direct mail.

TBWA\\Manchester say they plan to “refresh and energise” the brand across all mediums in a bid to drive customer acquisition and brand awareness. Work has already begun in preparation for the all-important Easter period.

Robert Harwood-Matthews, CEO of TBWA\\Manchester commented: “This pitch demanded a fully integrated and highly effective brand response, our specialism. Hillarys is a great brand to be working with and represents an important win for the agency.”

Hilarys is the second major account win for TBWA\\Manchester following the restructure that resulted in the agency consolidating three of its businesses under one bottom line. The other significant win was BP Retail.

It also follows the agency’s unveiling of Victoria Worrall, acquired from DDB London, as its new business and marketing director, before Christmas.

Hilary TBWA

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